Taking the Business Model Canvas to the Next Level

The Business Model Canvas is a strategic management and entrepreneurial tool that allows you to describe, design, challenge, invent, and pivot your business model. But did you know that the business model canvas is a tool that can also help grow your business, conduct a competitive analysis, and conduct ongoing market evaluation? 

Learn the basics, as well as more advanced applications of the business model canvas from Neil Tarallo, Pillsbury Institute Faculty Ambassador and Sr. Lecturer, Cornell University School of Hotel Administration. This program is open to all students.

Watch the 3 minute video as a precursor to the talk: https://youtu.be/QoAOzMTLP5s

This event will be live streamed via CornellCast. Details can be found here: http://www.cornell.edu/video/taking-business-model-canvas-next-level