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What Makes a Great Startup Business Idea?

February 24, 2016 @ 1:00 pm - 2:00 pm


Check out the event trailer here.

Do you want to become an entrepreneur, but you don’t yet have that brilliant idea? This webinar session will help you come up with new ideas and evaluate which ones are the most worth pursuing to ensure you invest your time and energies on ideas that have the most promise.

By the conclusion of the discussion, attendees will understand:

– How to create frameworks for thinking of business concepts
– Key pitfalls to avoid
– Methodologies for weighing business ideas

Brad Treat is Entrepreneur in Residence with the Southern Tier Startup Alliance, and Faculty at the Johnson Graduate School of Management where he teaches entrepreneurship, including a class entitled “The Business Idea Factory.”

Brad is a serial entrepreneur with deep Cornell roots. Brad was most recently the Founding CEO of Mezmeriz, a high-tech company making interactive projectors and reality capture cameras to embed into mobile phones. Mezmeriz is based on patented MEMS technology developed by company cofounder Shahyaan Desai at Cornell. Previously, he was the Entrepreneur-In-Residence at Cornell University.

Brad was also the co-founder and CEO of SightSpeed, an innovative video and voice communications company. Together with co-founders Aron Rosenberg and Cornell Professor Toby Berger, Brad grew SightSpeed from a university research project into the world’s premier video calling software. SightSpeed was profitably acquired by Logitech for $30MM.

As part of this partnership, eCornell is offering all members of our Entrepreneurship group 1 year free to testdrive the new Entrepreneurship Channel. All you have to do is click here, fill out your info, then use promo code ESPON to get your annual subscription for free. 


February 24, 2016
1:00 pm - 2:00 pm
Event Category:


United States