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Intro to Design Thinking
April 20, 2016 @ 6:00 pm - 7:00 pmFree
Speakers: Ken Rother, Entrepreneur in Residence for the Southern Tier Startup Alliance
Design Thinking is changing the fundamental thinking and processes around entrepreneurship. Experienced and aspiring entrepreneurs welcome: come join the conversation and learn from STSA Entrepreneurs-in-Residence about this foundational concept that supports all entrepreneurial problem-solving.
Design Thinking is a human-centered approach to identifying solutions to problems by focusing customer needs that involves understanding the goal, and testing possible solutions. It is an iterative process that encourages testing, values the feedback from concepts that don’t meet customer needs, and allows users to try creative ideas without without fear of failure being seen as a negative, but rather encouraged as a way to better understand the customer need and use that information to take the next step in the development of your product or process.